diff --git a/packages/shared/src/analytics-events.ts b/packages/shared/src/analytics-events.ts
index adac93086a..5abd335c03 100644
--- a/packages/shared/src/analytics-events.ts
+++ b/packages/shared/src/analytics-events.ts
@@ -844,6 +844,7 @@ export const ANALYTICS_EVENTS = {
   COMMAND_MENU_ACTION: "Command menu action",
   COMMAND_CENTER_VIEWED: "Command center viewed",
   SKILL_BUTTON_TRIGGERED: "Skill button triggered",
+  POSTHOG_WEB_OPENED: "PostHog web opened",
 
   // Permission events
   PERMISSION_RESPONDED: "Permission responded",
@@ -978,6 +979,7 @@ export type EventPropertyMap = {
   [ANALYTICS_EVENTS.COMMAND_MENU_ACTION]: CommandMenuActionProperties;
   [ANALYTICS_EVENTS.COMMAND_CENTER_VIEWED]: never;
   [ANALYTICS_EVENTS.SKILL_BUTTON_TRIGGERED]: SkillButtonTriggeredProperties;
+  [ANALYTICS_EVENTS.POSTHOG_WEB_OPENED]: never;
 
   // Permission events
   [ANALYTICS_EVENTS.PERMISSION_RESPONDED]: PermissionRespondedProperties;
diff --git a/packages/ui/src/features/canvas/components/FeedbackModal.test.tsx b/packages/ui/src/features/canvas/components/FeedbackModal.test.tsx
index c8cb744323..9edc78fc8f 100644
--- a/packages/ui/src/features/canvas/components/FeedbackModal.test.tsx
+++ b/packages/ui/src/features/canvas/components/FeedbackModal.test.tsx
@@ -27,6 +27,7 @@ describe("FeedbackModal", () => {
 
   it.each([
     { mode: "leaving" as const, expected: "Skip", missing: "Cancel" },
+    { mode: "posthog-web" as const, expected: "Skip", missing: "Cancel" },
     { mode: "feedback" as const, expected: "Cancel", missing: "Skip" },
   ])(
     "shows the $expected secondary button in $mode mode",
@@ -52,9 +53,9 @@ describe("FeedbackModal", () => {
     expect(submit).not.toHaveAttribute("aria-disabled", "true");
   });
 
-  it("captures the trimmed response and finishes on submit", async () => {
+  it("captures the trimmed response with its source and finishes on submit", async () => {
     const user = userEvent.setup();
-    const onFinished = renderModal("leaving");
+    const onFinished = renderModal("posthog-web");
 
     await user.type(
       screen.getByPlaceholderText("Share your feedback"),
@@ -64,7 +65,12 @@ describe("FeedbackModal", () => {
 
     expect(captureSurveyResponse).toHaveBeenCalledTimes(1);
     expect(captureSurveyResponse).toHaveBeenCalledWith(
-      expect.objectContaining({ response: "great work" }),
+      expect.objectContaining({
+        responses: [
+          expect.objectContaining({ response: "great work" }),
+          expect.objectContaining({ response: "Visiting PostHog web" }),
+        ],
+      }),
     );
     expect(onFinished).toHaveBeenCalledTimes(1);
   });
diff --git a/packages/ui/src/features/canvas/components/FeedbackModal.tsx b/packages/ui/src/features/canvas/components/FeedbackModal.tsx
index 0bc10d6f92..143cce1daf 100644
--- a/packages/ui/src/features/canvas/components/FeedbackModal.tsx
+++ b/packages/ui/src/features/canvas/components/FeedbackModal.tsx
@@ -10,16 +10,37 @@ import {
   Textarea,
 } from "@posthog/quill";
 import {
+  FEEDBACK_SOURCE_BY_MODE,
   FEEDBACK_SURVEY_ID,
   FEEDBACK_SURVEY_QUESTION_ID,
+  FEEDBACK_SURVEY_SOURCE_QUESTION_ID,
 } from "@posthog/ui/features/canvas/feedbackSurvey";
 import { captureSurveyResponse } from "@posthog/ui/shell/analytics";
 import { useState } from "react";
 
-export type FeedbackModalMode = "feedback" | "leaving";
+export type FeedbackModalMode = "feedback" | "leaving" | "posthog-web";
+
+/** Title + prompt shown for each way the modal can be opened. */
+const MODAL_COPY: Record<FeedbackModalMode, { title: string; prompt: string }> =
+  {
+    feedback: {
+      title: "Leave feedback",
+      prompt:
+        "How's the Channels experience? Tell us what's working and what you'd change.",
+    },
+    leaving: {
+      title: "Before you go back to Code",
+      prompt:
+        "How's the Channels experience? Tell us what's working and what you'd change.",
+    },
+    "posthog-web": {
+      title: "Before you head to PostHog web",
+      prompt: "Why are you going back to PostHog web?",
+    },
+  };
 
 export interface FeedbackModalProps {
-  /** `null` closes the modal. `"leaving"` shows a Skip button, `"feedback"` a Cancel button. */
+  /** `null` closes the modal. `"feedback"` shows a Cancel button; the navigation-intercept modes (`"leaving"`, `"posthog-web"`) show a Skip button. */
   mode: FeedbackModalMode | null;
   /** Called after the response is submitted, and when the modal is skipped/cancelled/dismissed. */
   onFinished: () => void;
@@ -27,9 +48,10 @@ export interface FeedbackModalProps {
 
 /**
  * Feedback modal for the Channels space. Submitting records the text as a
- * PostHog survey response (see {@link FEEDBACK_SURVEY_ID}). The secondary button
- * reads "Skip" when opened by "Go back to Code" (`mode === "leaving"`) and
- * "Cancel" when opened by "Leave feedback".
+ * PostHog survey response (see {@link FEEDBACK_SURVEY_ID}) along with where the
+ * modal was opened from. The secondary button reads "Skip" when the modal
+ * intercepts a navigation (`"leaving"` / `"posthog-web"`) and "Cancel" when
+ * opened directly by "Leave feedback".
  */
 export function FeedbackModal({ mode, onFinished }: FeedbackModalProps) {
   const open = mode !== null;
@@ -44,10 +66,11 @@ export function FeedbackModal({ mode, onFinished }: FeedbackModalProps) {
     >
       <DialogContent showCloseButton={false} className="sm:max-w-md">
         <DialogHeader>
-          <DialogTitle>Leave feedback</DialogTitle>
-          <DialogDescription>
-            How's the Channels experience? Tell us what's working and what you'd
-            change.
+          <DialogTitle>{mode ? MODAL_COPY[mode].title : ""}</DialogTitle>
+          {/* The prompt is the question we want answered, so render it at full
+              contrast rather than the muted default. */}
+          <DialogDescription className="text-base text-gray-12">
+            {mode ? MODAL_COPY[mode].prompt : ""}
           </DialogDescription>
         </DialogHeader>
         {/* Mounted only while open so the textarea resets on each open without
@@ -74,8 +97,13 @@ function FeedbackModalForm({
     if (!response) return;
     captureSurveyResponse({
       surveyId: FEEDBACK_SURVEY_ID,
-      questionId: FEEDBACK_SURVEY_QUESTION_ID,
-      response,
+      responses: [
+        { questionId: FEEDBACK_SURVEY_QUESTION_ID, response },
+        {
+          questionId: FEEDBACK_SURVEY_SOURCE_QUESTION_ID,
+          response: FEEDBACK_SOURCE_BY_MODE[mode],
+        },
+      ],
     });
     onFinished();
   };
@@ -94,7 +122,7 @@ function FeedbackModalForm({
       </DialogBody>
       <DialogFooter>
         <Button variant="outline" size="sm" onClick={onFinished}>
-          {mode === "leaving" ? "Skip" : "Cancel"}
+          {mode === "feedback" ? "Cancel" : "Skip"}
         </Button>
         <Button
           variant="primary"
diff --git a/packages/ui/src/features/canvas/feedbackSurvey.ts b/packages/ui/src/features/canvas/feedbackSurvey.ts
index 906cb1ce53..d99c89f08c 100644
--- a/packages/ui/src/features/canvas/feedbackSurvey.ts
+++ b/packages/ui/src/features/canvas/feedbackSurvey.ts
@@ -4,5 +4,21 @@
 // attach to this survey if the app reports to the same project.
 // https://us.posthog.com/project/2/surveys/019ee235-2e3b-0000-64b3-5f2efa487452
 export const FEEDBACK_SURVEY_ID = "019ee235-2e3b-0000-64b3-5f2efa487452";
+
+// Open-text question: "How's the Channels experience? What would you change?".
 export const FEEDBACK_SURVEY_QUESTION_ID =
-  "d1b5bf40-c255-434f-8799-d4ca13873d74";
+  "68648b23-caaf-4080-ae5f-051513d3097f";
+
+// Single-choice question recording where the feedback was submitted from. The
+// submitted response string must match one of the survey's choices exactly —
+// see FEEDBACK_SOURCE_BY_MODE.
+export const FEEDBACK_SURVEY_SOURCE_QUESTION_ID =
+  "e4560a6b-3eab-4c61-a731-8d0c10dd1b7d";
+
+// Maps the modal's open reason to the source question's choice label. Values
+// MUST stay in sync with the survey's single_choice options.
+export const FEEDBACK_SOURCE_BY_MODE = {
+  feedback: "Generic (Leave feedback button)",
+  leaving: "Going back to Code",
+  "posthog-web": "Visiting PostHog web",
+} as const;
diff --git a/packages/ui/src/router/routes/__root.tsx b/packages/ui/src/router/routes/__root.tsx
index 760d96d3d1..5ba25d0574 100644
--- a/packages/ui/src/router/routes/__root.tsx
+++ b/packages/ui/src/router/routes/__root.tsx
@@ -1,3 +1,4 @@
+import { ArrowSquareOut } from "@phosphor-icons/react";
 import { useHostTRPC, useHostTRPCClient } from "@posthog/host-router/react";
 import { Button } from "@posthog/quill";
 import {
@@ -6,6 +7,8 @@ import {
   PROJECT_BLUEBIRD_FLAG,
   SYNC_CLOUD_TASKS_FLAG,
 } from "@posthog/shared";
+import { ANALYTICS_EVENTS } from "@posthog/shared/analytics-events";
+import { useAuthStateValue } from "@posthog/ui/features/auth/store";
 import { UsageLimitModal } from "@posthog/ui/features/billing/UsageLimitModal";
 import { ChannelsSidebar } from "@posthog/ui/features/canvas/components/ChannelsSidebar";
 import {
@@ -31,6 +34,7 @@ import { useWorkspaces } from "@posthog/ui/features/workspace/useWorkspace";
 import LogosLandscape from "@posthog/ui/primitives/Logo";
 import { useAppView } from "@posthog/ui/router/useAppView";
 import { openTask, openTaskInput } from "@posthog/ui/router/useOpenTask";
+import { track } from "@posthog/ui/shell/analytics";
 import { useCommandMenuStore } from "@posthog/ui/shell/commandMenuStore";
 import { GlobalEventHandlers } from "@posthog/ui/shell/GlobalEventHandlers";
 import { HeaderRow } from "@posthog/ui/shell/HeaderRow";
@@ -39,6 +43,8 @@ import { logger } from "@posthog/ui/shell/logger";
 import { onFeatureFlagsLoaded } from "@posthog/ui/shell/posthogAnalyticsImpl";
 import { SpaceSwitcher } from "@posthog/ui/shell/SpaceSwitcher";
 import { useShortcutsSheetStore } from "@posthog/ui/shell/shortcutsSheetStore";
+import { openUrlInBrowser } from "@posthog/ui/utils/browser";
+import { getPostHogUrl } from "@posthog/ui/utils/urls";
 import { Box, Flex } from "@radix-ui/themes";
 import { useQueryClient } from "@tanstack/react-query";
 import {
@@ -96,15 +102,37 @@ function RootLayout() {
   const navigate = useNavigate();
 
   // Feedback modal shown in the Channels title bar. Opened directly by "Leave
-  // feedback" (mode "feedback") or as an intercept before "Go back to Code"
-  // (mode "leaving", which routes to /code once submitted or skipped).
+  // feedback" (mode "feedback"), or as an intercept before navigating away —
+  // "Go back to Code" (mode "leaving") and "PostHog Web" (mode "posthog-web"),
+  // each of which routes once the modal is submitted or skipped.
   const [feedbackMode, setFeedbackMode] = useState<FeedbackModalMode | null>(
     null,
   );
+  const currentProjectId = useAuthStateValue((s) => s.currentProjectId);
+
+  // The user's current project on the correct cloud (region comes from
+  // cloudRegion via getPostHogUrl), falling back to the account root. `null`
+  // when the region is unknown — the "PostHog Web" button is disabled then, so
+  // a click can never silently no-op.
+  const posthogWebUrl = getPostHogUrl(
+    currentProjectId ? `/project/${currentProjectId}` : "/",
+  );
+
+  // Both "Go back to Code" and "PostHog Web" open the feedback modal first and
+  // perform their navigation only once it's submitted or skipped.
   const handleFeedbackFinished = () => {
-    const wasLeaving = feedbackMode === "leaving";
+    const finishedMode = feedbackMode;
     setFeedbackMode(null);
-    if (wasLeaving) navigate({ to: "/code" });
+    if (finishedMode === "leaving") {
+      navigate({ to: "/code" });
+    } else if (finishedMode === "posthog-web" && posthogWebUrl) {
+      void openUrlInBrowser(posthogWebUrl);
+    }
+  };
+
+  const handleOpenPostHogWeb = () => {
+    track(ANALYTICS_EVENTS.POSTHOG_WEB_OPENED);
+    setFeedbackMode("posthog-web");
   };
   const {
     isOpen: commandMenuOpen,
@@ -246,6 +274,17 @@ function RootLayout() {
               Leave feedback
             </Button>
           </Flex>
+          <Flex align="center" className="no-drag ml-auto pr-3">
+            <Button
+              variant="outline"
+              size="sm"
+              disabled={!posthogWebUrl}
+              onClick={handleOpenPostHogWeb}
+            >
+              <ArrowSquareOut size={14} />
+              PostHog Web
+            </Button>
+          </Flex>
         </Flex>
         <Flex flexGrow="1" overflow="hidden">
           <ChannelsSidebar />
diff --git a/packages/ui/src/shell/analytics.ts b/packages/ui/src/shell/analytics.ts
index 7768ca64c8..011ddc64e9 100644
--- a/packages/ui/src/shell/analytics.ts
+++ b/packages/ui/src/shell/analytics.ts
@@ -32,8 +32,7 @@ export interface AnalyticsTracker {
   resetUser(): void;
   captureSurveyResponse(params: {
     surveyId: string;
-    questionId: string;
-    response: string;
+    responses: Array<{ questionId: string; response: string }>;
   }): void;
 }
 
@@ -82,8 +81,7 @@ export function resetUser(): void {
 
 export function captureSurveyResponse(params: {
   surveyId: string;
-  questionId: string;
-  response: string;
+  responses: Array<{ questionId: string; response: string }>;
 }): void {
   resolveService<AnalyticsTracker>(ANALYTICS_TRACKER).captureSurveyResponse(
     params,
diff --git a/packages/ui/src/shell/posthogAnalyticsImpl.ts b/packages/ui/src/shell/posthogAnalyticsImpl.ts
index ab3d65b768..32a39fb6ae 100644
--- a/packages/ui/src/shell/posthogAnalyticsImpl.ts
+++ b/packages/ui/src/shell/posthogAnalyticsImpl.ts
@@ -219,31 +219,37 @@ export function track<K extends keyof EventPropertyMap>(
 }
 
 /**
- * Record a survey response via posthog-js's `survey sent` event. The survey
- * must already exist (and be launched) in the project the app reports to, or
- * the response will not attach to it.
+ * Record a survey response via posthog-js's `survey sent` event. Pass one entry
+ * per answered question; they're submitted together as a single response. The
+ * survey must already exist (and be launched) in the project the app reports to,
+ * or the response will not attach to it.
  */
 export function captureSurveyResponse({
   surveyId,
-  questionId,
-  response,
+  responses,
 }: {
   surveyId: string;
-  questionId: string;
-  response: string;
+  responses: Array<{ questionId: string; response: string }>;
 }) {
   if (!isInitialized) {
     return;
   }
 
-  posthog.capture("survey sent", {
+  const properties: Record<string, unknown> = {
     $survey_id: surveyId,
-    $survey_questions: [{ id: questionId }],
-    // Newer ingestion keys responses by question id; `$survey_response` is the
-    // legacy single-question key. Send both so the response attaches either way.
-    [`$survey_response_${questionId}`]: response,
-    $survey_response: response,
-  });
+    $survey_questions: responses.map(({ questionId }) => ({ id: questionId })),
+  };
+  // Newer ingestion keys each response by question id.
+  for (const { questionId, response } of responses) {
+    properties[`$survey_response_${questionId}`] = response;
+  }
+  // `$survey_response` is the legacy single-question key; only set it when there
+  // is exactly one answer, otherwise it would be ambiguous.
+  if (responses.length === 1) {
+    properties.$survey_response = responses[0].response;
+  }
+
+  posthog.capture("survey sent", properties);
 }
 
 /**