assembly.xml

<assembly xmlns="http://maven.apache.org/ASSEMBLY/2.0.0"
          xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
          xsi:schemaLocation="http://maven.apache.org/ASSEMBLY/2.0.0 http://maven.apache.org/xsd/assembly-2.0.0.xsd">

    <id>zip</id>

    <formats>
        <format>
            zip
        </format>
    </formats>

    <includeBaseDirectory>false</includeBaseDirectory>

    <fileSets>
        <fileSet>

            <outputDirectory></outputDirectory>
            <directory>${project.build.directory}</directory>
            <!--To include single file into the zip -->
            <includes>
                <include>${project.artifactId}*.exe</include>
                <include>README.md</include>
            </includes>
        </fileSet>
    </fileSets>
</assembly>