The first milestone is a campaign-setup agent that reads a brief and produces a draft campaign in one platform end to end. We need to pick that platform.
Candidates:
- Meta Ads — demand-side, broadest API surface, well-documented, fast iteration. Largest practical user base.
- Google Ads — demand-side, mature API, combined search / display / YouTube complexity.
- Google Ad Manager (GAM) — supply-side ad server; sets us up to validate the supply-side story early.
- DV360 / The Trade Desk — programmatic DSPs, more complex but higher leverage for trader workflows.
Decision criteria:
- API ergonomics and sandbox availability
- Time to first draft campaign
- Whether learnings generalize to other platforms in the same family
- Alignment with where YieldAgent contributors have access today
Deliverable: decision plus an ADR-style rationale committed to the repo.
The first milestone is a campaign-setup agent that reads a brief and produces a draft campaign in one platform end to end. We need to pick that platform.
Candidates:
Decision criteria:
Deliverable: decision plus an ADR-style rationale committed to the repo.