diff --git a/src/firetower/slack_app/bolt.py b/src/firetower/slack_app/bolt.py
index 08d58ebc..d1f2358b 100644
--- a/src/firetower/slack_app/bolt.py
+++ b/src/firetower/slack_app/bolt.py
@@ -55,6 +55,7 @@
     "sev",
     "setseverity",
     "subject",
+    "title",
     "update",
     "edit",
     "captain",
@@ -123,7 +124,7 @@ def handle_command(
                 handle_severity_command(ack, body, command, respond, new_severity=args)
         elif subcommand in ("update", "edit"):
             handle_update_command(ack, body, command, respond)
-        elif subcommand == "subject":
+        elif subcommand in ("subject", "title"):
             if not args:
                 ack()
                 cmd = command.get("command", "/ft")
diff --git a/src/firetower/slack_app/handlers/help.py b/src/firetower/slack_app/handlers/help.py
index 27475fda..ea5b87d2 100644
--- a/src/firetower/slack_app/handlers/help.py
+++ b/src/firetower/slack_app/handlers/help.py
@@ -11,7 +11,7 @@ def handle_help_command(ack: Any, command: dict, respond: Any) -> None:
         f"  `{cmd} help` - Show this help message\n"
         f"  `{cmd} new` - Create a new incident\n"
         f"  `{cmd} severity <P0-P4>` - Change incident severity (alias: `{cmd} sev`)\n"
-        f"  `{cmd} subject <title>` - Change incident title\n"
+        f"  `{cmd} subject <title>` - Change incident title (alias: `{cmd} title`)\n"
         f"  `{cmd} captain` - Set incident captain (alias: `{cmd} ic`)\n"
         f"  `{cmd} update` - Interactively update incident metadata (alias: `{cmd} edit`)\n"
         f"  `{cmd} mitigated` - Mark incident as mitigated (alias: `{cmd} mit`)\n"
diff --git a/src/firetower/slack_app/tests/test_bolt.py b/src/firetower/slack_app/tests/test_bolt.py
index 5c940397..5ae0f384 100644
--- a/src/firetower/slack_app/tests/test_bolt.py
+++ b/src/firetower/slack_app/tests/test_bolt.py
@@ -154,6 +154,18 @@ def test_subject_routes_with_arg(self, mock_statsd, incident):
             mock_handler.assert_called_once()
             assert mock_handler.call_args[1]["new_subject"] == "New Title Here"
 
+    @patch("firetower.slack_app.bolt.statsd")
+    def test_title_alias_routes_to_subject(self, mock_statsd, incident):
+        ack = MagicMock()
+        respond = MagicMock()
+        body = {"text": "title New Title Here", "channel_id": CHANNEL_ID}
+        command = {"command": "/inc"}
+
+        with patch("firetower.slack_app.bolt.handle_subject_command") as mock_handler:
+            handle_command(ack=ack, body=body, command=command, respond=respond)
+            mock_handler.assert_called_once()
+            assert mock_handler.call_args[1]["new_subject"] == "New Title Here"
+
     @patch("firetower.slack_app.bolt.statsd")
     def test_subject_no_arg_shows_usage(self, mock_statsd, incident):
         ack = MagicMock()