diff --git a/.release-please-manifest.json b/.release-please-manifest.json
index a427788baf7b..17bd04fecccc 100644
--- a/.release-please-manifest.json
+++ b/.release-please-manifest.json
@@ -733,7 +733,7 @@
   "google-cloud-resource_manager-v3+FILLER": "0.0.0",
   "google-cloud-retail": "2.3.1",
   "google-cloud-retail+FILLER": "0.0.0",
-  "google-cloud-retail-v2": "2.9.1",
+  "google-cloud-retail-v2": "2.10.0",
   "google-cloud-retail-v2+FILLER": "0.0.0",
   "google-cloud-run-client": "1.8.1",
   "google-cloud-run-client+FILLER": "0.0.0",
diff --git a/google-cloud-retail-v2/CHANGELOG.md b/google-cloud-retail-v2/CHANGELOG.md
index 1b667d0b8491..0d5761160420 100644
--- a/google-cloud-retail-v2/CHANGELOG.md
+++ b/google-cloud-retail-v2/CHANGELOG.md
@@ -1,5 +1,14 @@
 # Release History
 
+### 2.10.0 (2026-08-11)
+
+#### Features
+
+* add support for custom content types ([#36202](https://github.com/googleapis/google-cloud-ruby/issues/36202)) 
+#### Documentation
+
+* clarify wording around quota usage 
+
 ### 2.9.1 (2026-08-05)
 
 #### Bug Fixes
diff --git a/google-cloud-retail-v2/lib/google/cloud/retail/v2/version.rb b/google-cloud-retail-v2/lib/google/cloud/retail/v2/version.rb
index 775a29b85f56..fb92d2a5c6dc 100644
--- a/google-cloud-retail-v2/lib/google/cloud/retail/v2/version.rb
+++ b/google-cloud-retail-v2/lib/google/cloud/retail/v2/version.rb
@@ -21,7 +21,7 @@ module Google
   module Cloud
     module Retail
       module V2
-        VERSION = "2.9.1"
+        VERSION = "2.10.0"
       end
     end
   end
diff --git a/google-cloud-retail-v2/snippets/snippet_metadata_google.cloud.retail.v2.json b/google-cloud-retail-v2/snippets/snippet_metadata_google.cloud.retail.v2.json
index 443ec8683d10..51542299d5b2 100644
--- a/google-cloud-retail-v2/snippets/snippet_metadata_google.cloud.retail.v2.json
+++ b/google-cloud-retail-v2/snippets/snippet_metadata_google.cloud.retail.v2.json
@@ -1,7 +1,7 @@
 {
   "client_library": {
     "name": "google-cloud-retail-v2",
-    "version": "2.9.1",
+    "version": "2.10.0",
     "language": "RUBY",
     "apis": [
       {
diff --git a/librarian.yaml b/librarian.yaml
index b8271d4f8133..658574e03ea1 100644
--- a/librarian.yaml
+++ b/librarian.yaml
@@ -2972,6 +2972,7 @@ libraries:
           ruby_cloud_opts:
             ruby-cloud-env-prefix: RETAIL
     skip_generate: true
+    version: 2.10.0
   - name: google-cloud-run-client
     apis:
       - path: google/cloud/run/v2