diff --git a/src/lib/build.ts b/src/lib/build.ts
index dafc5d07f2f..975aa107d37 100644
--- a/src/lib/build.ts
+++ b/src/lib/build.ts
@@ -138,7 +138,7 @@ export const getRunBuildOptions = async ({
   defaultConfig,
   deployHandler,
   deployId,
-  options: { context, cwd, debug, dry, json, offline, silent },
+  options: { alias, context, cwd, debug, dry, json, offline, silent },
   packagePath,
   skewProtectionToken,
   token,
@@ -186,6 +186,7 @@ export const getRunBuildOptions = async ({
     token: token ?? undefined,
     dry,
     debug,
+    branch: alias,
     context,
     mode: 'cli',
     telemetry: false,
diff --git a/tests/integration/commands/deploy/deploy.test.ts b/tests/integration/commands/deploy/deploy.test.ts
index 553d66cb9aa..1490cf5215c 100644
--- a/tests/integration/commands/deploy/deploy.test.ts
+++ b/tests/integration/commands/deploy/deploy.test.ts
@@ -1441,6 +1441,48 @@ describe.concurrent('deploy command', () => {
     })
   })
 
+  test('should use alias as the branch for both the deploy request and the build', async (t) => {
+    await withMockDeploy(async (mockApi) => {
+      await withSiteBuilder(t, async (builder) => {
+        builder
+          .withContentFile({
+            path: 'public/index.html',
+            content: '<h1>test</h1>',
+          })
+          .withNetlifyToml({
+            config: {
+              build: { publish: 'public' },
+              plugins: [{ package: './plugins/log-branch' }],
+            },
+          })
+          .withBuildPlugin({
+            name: 'log-branch',
+            plugin: {
+              async onPreBuild() {
+                console.log(`TEST_BRANCH: ${require('process').env.BRANCH}`)
+              },
+            },
+          })
+
+        await builder.build()
+
+        const output: string = await callCli(
+          ['deploy', '--alias', 'custom-alias', '--context', 'deploy-preview'],
+          getCLIOptions({ apiUrl: mockApi.apiUrl, builder }),
+        )
+
+        const [, branch] = output.match(/TEST_BRANCH: (.+)/) ?? []
+        expect(branch).toBe('custom-alias')
+
+        const createDeployRequest = mockApi.requests.find(
+          (req) => req.method === 'POST' && req.path === '/api/v1/sites/site_id/deploys',
+        )
+        expect(createDeployRequest).toBeDefined()
+        expect((createDeployRequest!.body as Record<string, unknown>).branch).toBe('custom-alias')
+      })
+    })
+  })
+
   test('should include build_version in deploy body', async (t) => {
     await withMockDeploy(async (mockApi, deployState) => {
       await withSiteBuilder(t, async (builder) => {