diff --git a/app/controllers/events_controller.rb b/app/controllers/events_controller.rb
index f90026197a..f22033f3e1 100644
--- a/app/controllers/events_controller.rb
+++ b/app/controllers/events_controller.rb
@@ -322,6 +322,7 @@ def send_reminder
         recipient_role: :person,
         recipient_email: event_registration.registrant.preferred_email,
         notification_type: 0,
+        sender: current_user, # an admin sent these by hand from the reminders page
         custom_message: custom_message.presence,
         custom_subject: custom_subject.presence
       )
diff --git a/app/controllers/notifications_controller.rb b/app/controllers/notifications_controller.rb
index 1d332c855b..20a968d1c8 100644
--- a/app/controllers/notifications_controller.rb
+++ b/app/controllers/notifications_controller.rb
@@ -71,6 +71,7 @@ def resend
       recipient_email: @notification.recipient_email,
       recipient_role: @notification.recipient_role,
       notification_type: @notification.notification_type,
+      sender: current_user, # a resend is an admin action — attribute it to them
       deliver: true,
       persist_delivered_email: true
     )
diff --git a/app/controllers/users_controller.rb b/app/controllers/users_controller.rb
index 574ad17dc2..beb31a2175 100644
--- a/app/controllers/users_controller.rb
+++ b/app/controllers/users_controller.rb
@@ -305,7 +305,7 @@ def send_welcome_instructions
     @user.updated_by = current_user
     @user.set_welcome_instructions_token!
     @user.update(welcome_instructions_sent_at: Time.current, welcome_instructions_sent_by: current_user)
-    @user.send_confirmation_instructions
+    @user.send_confirmation_instructions(sender: current_user)
 
     redirect_to users_path(search: params[:search],
                            super_user: params[:super_user],
diff --git a/app/decorators/notification_decorator.rb b/app/decorators/notification_decorator.rb
index 13ba456183..7e4029d768 100644
--- a/app/decorators/notification_decorator.rb
+++ b/app/decorators/notification_decorator.rb
@@ -10,6 +10,13 @@ class NotificationDecorator < ApplicationDecorator
     "video" => "fa-video"
   }.freeze
 
+  # Shown as the "From" on a communication that no staff member sent by hand.
+  PORTAL_SENDER_NAME = "AWBW Portal".freeze
+
+  def sender_name
+    sender&.full_name.presence || PORTAL_SENDER_NAME
+  end
+
   def title
     "Re #{noticeable_type} ##{noticeable_id}"
   end
diff --git a/app/jobs/bulk_invite_email_job.rb b/app/jobs/bulk_invite_email_job.rb
index 7e038a7cae..58b4bbd7ce 100644
--- a/app/jobs/bulk_invite_email_job.rb
+++ b/app/jobs/bulk_invite_email_job.rb
@@ -1,8 +1,9 @@
 class BulkInviteEmailJob < ApplicationJob
   queue_as :default
 
-  def perform(user_id)
+  def perform(user_id, sender_id: nil)
     user = User.find(user_id)
-    user.send_confirmation_instructions
+    sender = User.find_by(id: sender_id) if sender_id
+    user.send_confirmation_instructions(sender: sender)
   end
 end
diff --git a/app/mailers/devise_mailer.rb b/app/mailers/devise_mailer.rb
index e74dd57b40..35401d594d 100644
--- a/app/mailers/devise_mailer.rb
+++ b/app/mailers/devise_mailer.rb
@@ -82,6 +82,7 @@ def create_notification_record
       recipient_email: recipient_email,
       kind: kind,
       notification_type: 1,
+      sender: @record.try(:confirmation_sender), # the staff member who triggered it, when one did
       deliver: false # Devise already sent the email, so no need to deliver via the job
     )
 
@@ -134,7 +135,7 @@ def track_devise_email_event
     Analytics::AhoyTracker.track_auth_event(
       event_name,
       properties,
-      user: Current.user
+      user: @record.confirmation_sender || Current.user
     )
   end
 end
diff --git a/app/models/user.rb b/app/models/user.rb
index ff026317e7..21ed16edb0 100644
--- a/app/models/user.rb
+++ b/app/models/user.rb
@@ -208,11 +208,17 @@ def gallery_assets # method needed for idea_submitted_fyi mailer
     []
   end
 
+  # The staff member who triggered this confirmation email, when one did. Not
+  # persisted — DeviseMailer reads it off the record to attribute the
+  # notification it logs, since it has no request and no current_user.
+  attr_reader :confirmation_sender
+
   # Override Devise to always send confirmation to the pending email when present.
   # Devise's default checks `pending_reconfirmation?` but can still route to the
   # current email in some flows. This ensures the confirmation always targets the
   # unconfirmed (new) email address.
-  def send_confirmation_instructions
+  def send_confirmation_instructions(sender: nil)
+    @confirmation_sender = sender
     generate_confirmation_token! unless @raw_confirmation_token
     target = unconfirmed_email.presence || email
     send_devise_notification(:confirmation_instructions, @raw_confirmation_token, to: target)
diff --git a/app/services/bulk_invite_service.rb b/app/services/bulk_invite_service.rb
index b15793fbd2..9280ce5ddb 100644
--- a/app/services/bulk_invite_service.rb
+++ b/app/services/bulk_invite_service.rb
@@ -1,14 +1,17 @@
 class BulkInviteService
-  attr_reader :ids, :dry_run, :results
+  attr_reader :ids, :dry_run, :sender, :results
 
-  # BulkInviteService.call(ids: [1, 2, 3])
+  # sender is the person running the invite; bulk invites are attributed to them
+  # on the notification (and the ahoy event). Pass a User, e.g. the operator:
+  # BulkInviteService.call(ids: [1, 2, 3], sender: User.find_by(email: "you@awbw.org"))
   # BulkInviteService.call(ids: [1, 2, 3], dry_run: true)
-  def self.call(ids:, dry_run: false)
-    new(ids: ids, dry_run: dry_run).call
+  def self.call(ids:, sender: nil, dry_run: false)
+    new(ids: ids, sender: sender, dry_run: dry_run).call
   end
 
-  def initialize(ids:, dry_run: false)
+  def initialize(ids:, sender: nil, dry_run: false)
     @ids = Array(ids).map(&:to_i)
+    @sender = sender
     @dry_run = dry_run
     @results = if dry_run
       { dry_run_would_send_ids: [], missing_ids: [], already_confirmed_ids: [] }
@@ -40,6 +43,8 @@ def call
       return results
     end
 
+    log sender ? "Attributing invites to #{sender.name} <#{sender.email}>" : "Warning: no sender — invites will show as sent by AWBW Portal."
+
     log "Found #{unconfirmed.size} unconfirmed users:"
     unconfirmed.each { |u| log "  #{u.id}: #{u.name} <#{u.email}>" }
 
@@ -68,7 +73,7 @@ def invite_user(user, index, total)
       user.update!(welcome_instructions_sent_at: Time.current, created_at: nil)
     end
 
-    BulkInviteEmailJob.perform_later(user.id)
+    BulkInviteEmailJob.perform_later(user.id, sender_id: sender&.id)
     results[:sent_ids] << user.id
     log "  Invited #{user.email} (#{index}/#{total})"
   rescue => e
diff --git a/app/services/event_registration_services/process_confirmation.rb b/app/services/event_registration_services/process_confirmation.rb
index 0838c80941..533130b3ba 100644
--- a/app/services/event_registration_services/process_confirmation.rb
+++ b/app/services/event_registration_services/process_confirmation.rb
@@ -73,7 +73,7 @@ def send_welcome_instructions
       user.updated_by = @current_user
       user.set_welcome_instructions_token!
       user.update!(welcome_instructions_sent_at: Time.current, welcome_instructions_sent_by: @current_user)
-      user.send_confirmation_instructions
+      user.send_confirmation_instructions(sender: @current_user)
 
       @actions_taken << "System invite sent"
     end
diff --git a/app/services/notification_services/create_notification.rb b/app/services/notification_services/create_notification.rb
index 614460e840..8b65cf4e4e 100644
--- a/app/services/notification_services/create_notification.rb
+++ b/app/services/notification_services/create_notification.rb
@@ -8,6 +8,7 @@ def self.call(
       notification_type:,
       custom_message: nil,
       custom_subject: nil,
+      sender: nil,
       deliver: true,
       persist_delivered_email: true
     )
@@ -19,7 +20,8 @@ def self.call(
         recipient_role: recipient_role.to_s,
         recipient_email: recipient_email,
         custom_message: custom_message,
-        custom_subject: custom_subject
+        custom_subject: custom_subject,
+        sender: sender
       )
       Rails.logger.info({
                           event: "notification.created",
diff --git a/app/services/user_services/process_email_change.rb b/app/services/user_services/process_email_change.rb
index 56297a20d6..fb43fa3b90 100644
--- a/app/services/user_services/process_email_change.rb
+++ b/app/services/user_services/process_email_change.rb
@@ -32,7 +32,7 @@ def send_confirmation_email
       # Credit the acting admin. Devise saves only when it regenerates the token,
       # so persist the attribution ourselves if it's left dirty.
       @user.updated_by = @current_user
-      @user.send_confirmation_instructions
+      @user.send_confirmation_instructions(sender: @current_user)
       @user.save(validate: false) if @user.changed?
       @actions_taken << "A confirmation email has been sent to #{@user.unconfirmed_email}"
     end
diff --git a/app/services/user_services/process_email_manual_confirm.rb b/app/services/user_services/process_email_manual_confirm.rb
index 9bf46b65e9..f078384bd1 100644
--- a/app/services/user_services/process_email_manual_confirm.rb
+++ b/app/services/user_services/process_email_manual_confirm.rb
@@ -35,7 +35,7 @@ def resend_confirmation
       # Credit the acting admin. Devise saves only when it regenerates the token,
       # so persist the attribution ourselves if it's left dirty.
       @user.updated_by = @current_user
-      @user.send_confirmation_instructions
+      @user.send_confirmation_instructions(sender: @current_user)
       @user.save(validate: false) if @user.changed?
       @actions_taken << "Confirmation email has been resent to #{target_email}"
     end
diff --git a/app/views/notifications/_index.html.erb b/app/views/notifications/_index.html.erb
index 8e91e71c6e..8bccac0a14 100644
--- a/app/views/notifications/_index.html.erb
+++ b/app/views/notifications/_index.html.erb
@@ -33,7 +33,7 @@
       <!-- People -->
       <td class="px-4 py-3 text-gray-700">
         <div><span class="text-xs uppercase text-gray-500">To:</span> <%= notification.recipient_email %></div>
-        <div class="text-[10px] text-gray-400"><span class="uppercase">From:</span> <%= notification.sender&.full_name.presence || "AWBW portal" %></div>
+        <div class="text-[10px] text-gray-400"><span class="uppercase">From:</span> <%= notification.decorate.sender_name %></div>
       </td>
 
       <!-- Subject -->
diff --git a/app/views/notifications/_notification_row.html.erb b/app/views/notifications/_notification_row.html.erb
index 8c7abb1dac..c15901099c 100644
--- a/app/views/notifications/_notification_row.html.erb
+++ b/app/views/notifications/_notification_row.html.erb
@@ -13,7 +13,7 @@
 <% show_body = admin || !body_admin_only %>
 <% subject = notification.email_subject.presence || notification.kind.to_s.humanize %>
 <% body = notification.email_body_text.to_s if show_body %>
-<% sender_name = notification.sender&.full_name.presence || "AWBW Portal" %>
+<% sender_name = notification.decorate.sender_name %>
 <div class="flex items-baseline gap-x-2">
   <span class="shrink-0 whitespace-nowrap text-xs text-gray-400"><%= notification.created_at.strftime("%-m/%-d/%Y") %></span>
   <%# Fixed, snug width (~"Umberto User") + truncate so the channel icons line up
diff --git a/app/views/notifications/show.html.erb b/app/views/notifications/show.html.erb
index fc7381cac4..adb0a26744 100644
--- a/app/views/notifications/show.html.erb
+++ b/app/views/notifications/show.html.erb
@@ -104,6 +104,13 @@
         </dd>
       </div>
 
+      <div class="flex items-start gap-4">
+        <dt class="w-28 text-gray-500">From</dt>
+        <dd class="text-gray-900 font-medium">
+          <%= @notification.decorate.sender_name %>
+        </dd>
+      </div>
+
       <div class="flex items-start gap-4">
         <dt class="w-28 text-gray-500">Subject</dt>
         <dd class="text-gray-900 font-medium">
diff --git a/spec/decorators/notification_decorator_spec.rb b/spec/decorators/notification_decorator_spec.rb
index 973446588c..616e42408c 100644
--- a/spec/decorators/notification_decorator_spec.rb
+++ b/spec/decorators/notification_decorator_spec.rb
@@ -1,6 +1,18 @@
 require "rails_helper"
 
 RSpec.describe NotificationDecorator, type: :decorator do
+  describe "#sender_name" do
+    it "names the staff member who sent it" do
+      sender = build_stubbed(:user, first_name: "Dana", last_name: "Sender", person: nil)
+
+      expect(build_stubbed(:notification, sender: sender).decorate.sender_name).to eq("Dana Sender")
+    end
+
+    it "falls back to the portal when nobody sent it by hand" do
+      expect(build_stubbed(:notification, sender: nil).decorate.sender_name).to eq("AWBW Portal")
+    end
+  end
+
   describe "#channel_icon" do
     {
       "email" => "fa-envelope",
diff --git a/spec/jobs/bulk_invite_email_job_spec.rb b/spec/jobs/bulk_invite_email_job_spec.rb
new file mode 100644
index 0000000000..d488d3cf98
--- /dev/null
+++ b/spec/jobs/bulk_invite_email_job_spec.rb
@@ -0,0 +1,30 @@
+# frozen_string_literal: true
+
+require "rails_helper"
+
+RSpec.describe BulkInviteEmailJob do
+  it "sends confirmation instructions to the user" do
+    user = create(:user, :unconfirmed)
+
+    expect_any_instance_of(User).to receive(:send_confirmation_instructions).with(sender: nil)
+
+    described_class.perform_now(user.id)
+  end
+
+  it "passes the sender through so the invite is attributed to them" do
+    user = create(:user, :unconfirmed)
+    sender = create(:user)
+
+    expect_any_instance_of(User).to receive(:send_confirmation_instructions).with(sender: sender)
+
+    described_class.perform_now(user.id, sender_id: sender.id)
+  end
+
+  it "sends with no sender when the sender no longer exists" do
+    user = create(:user, :unconfirmed)
+
+    expect_any_instance_of(User).to receive(:send_confirmation_instructions).with(sender: nil)
+
+    described_class.perform_now(user.id, sender_id: -1)
+  end
+end
diff --git a/spec/models/user_spec.rb b/spec/models/user_spec.rb
index 5d85c58635..42a2fcdbca 100644
--- a/spec/models/user_spec.rb
+++ b/spec/models/user_spec.rb
@@ -432,5 +432,27 @@
           .with(user, anything, hash_including(to: user.email))
       end
     end
+
+    context "when a sender is given" do
+      let(:user) { create(:user, confirmed_at: nil) }
+      let(:sender) { create(:user) }
+
+      before do
+        user
+        allow(DeviseMailer).to receive(:confirmation_instructions).and_return(mock_mail)
+      end
+
+      it "exposes it as confirmation_sender for the mailer to attribute" do
+        user.send_confirmation_instructions(sender: sender)
+
+        expect(user.confirmation_sender).to eq(sender)
+      end
+
+      it "leaves confirmation_sender unset when none is given" do
+        user.send_confirmation_instructions
+
+        expect(user.confirmation_sender).to be_nil
+      end
+    end
   end
 end
diff --git a/spec/requests/events/bulk_reminders_spec.rb b/spec/requests/events/bulk_reminders_spec.rb
index 37126a731b..887bfefab9 100644
--- a/spec/requests/events/bulk_reminders_spec.rb
+++ b/spec/requests/events/bulk_reminders_spec.rb
@@ -92,5 +92,16 @@ def checked?(body, registration)
 
       expect(response).to redirect_to(registrants_event_path(event))
     end
+
+    it "attributes each reminder to the admin who sent it, not the portal" do
+      post send_reminder_event_path(event), params: { registration_ids: [ jane.id, sam.id ] }
+
+      reminders = Notification.where(kind: "event_registration_reminder")
+      expect(reminders.count).to eq(2)
+      expect(reminders.map(&:sender)).to all(eq(admin))
+      # Guards the "FROM: AWBW Portal" regression — a sent-by-hand reminder must
+      # carry a sender so the index/show page name the admin.
+      expect(reminders.map(&:sender_id)).not_to include(nil)
+    end
   end
 end
diff --git a/spec/requests/notifications_spec.rb b/spec/requests/notifications_spec.rb
index 17b25362bf..3e3fdbe8e7 100644
--- a/spec/requests/notifications_spec.rb
+++ b/spec/requests/notifications_spec.rb
@@ -249,6 +249,29 @@
 
         expect(response.body).not_to match(/<input[^>]*name="notification\[responded\]"/)
       end
+
+      # Scoped to the From row's <dd> so an unrelated mention of the sender or of
+      # "AWBW Portal" elsewhere on the page can't satisfy (or break) the assertion.
+      def from_row(body)
+        Capybara.string(body).find(:xpath, "//dt[normalize-space()='From']/following-sibling::dd[1]")
+      end
+
+      it "names the sending person in the From row when a sender is set" do
+        sender = create(:user, :admin, first_name: "Dana", last_name: "Sender")
+        sent = create(:notification, kind: "event_registration_reminder", sender: sender)
+
+        get notification_path(sent)
+
+        expect(from_row(response.body)).to have_text("Dana Sender")
+      end
+
+      it "shows AWBW Portal in the From row for automated messages with no sender" do
+        automated = create(:notification, kind: "account_confirmation", sender: nil)
+
+        get notification_path(automated)
+
+        expect(from_row(response.body)).to have_text("AWBW Portal")
+      end
     end
 
     context "as a non-admin owner" do
@@ -329,6 +352,12 @@
         expect(new_notification.recipient_email).to eq(notification.recipient_email)
       end
 
+      it "attributes the resent copy to the admin who resent it" do
+        post resend_notification_path(notification.id)
+
+        expect(Notification.last.sender).to eq(admin)
+      end
+
       it "tracks resend chain correctly when resending a resent notification" do
         # Create first resend
         first_resend = nil
diff --git a/spec/services/bulk_invite_service_spec.rb b/spec/services/bulk_invite_service_spec.rb
index 23045fa366..7ceb3b1456 100644
--- a/spec/services/bulk_invite_service_spec.rb
+++ b/spec/services/bulk_invite_service_spec.rb
@@ -80,6 +80,23 @@
 
         expect(results[:sent_ids]).to eq([ user.id ])
       end
+
+      it "threads the sender through to the job for attribution" do
+        user = create(:user, :unconfirmed)
+        sender = create(:user)
+
+        expect {
+          described_class.call(ids: [ user.id ], sender: sender)
+        }.to have_enqueued_job(BulkInviteEmailJob).with(user.id, sender_id: sender.id)
+      end
+
+      it "enqueues with a nil sender_id when no sender is given" do
+        user = create(:user, :unconfirmed)
+
+        expect {
+          described_class.call(ids: [ user.id ])
+        }.to have_enqueued_job(BulkInviteEmailJob).with(user.id, sender_id: nil)
+      end
     end
 
     context "with already confirmed users" do